Absolute Asia was founded by Donna Rossignol, a British woman who fell in love with France over 15 years ago. Having previously worked internationally for Diageo, PepsiCo, Hasbro and Amazon and with an MBA from INSEAD, Donna was pleased by the creativity and vitality of the French fashion industry. An informal conversation with an Indian friend put Donna in contact with her first factory for which she developed their business in France. Not long after Absolute Asia enlarged their portfolio with new factories and new categories.

Donna's life is lighten up by her four children and dog Poppy, and in her spare time she is a keen traveler, swimmer and chocolate aficionado.